Its funny how when theory is translated into personal behavior, it suddenly makes complete sense The cliché marketing adage of "Adapt or Perish", adorning multiple HBR articles, always seemed like what Indian MBA students will learn as rote to pass tomorrow’s exam. It does not leave too much of an impact because, intuitively, we know it to be true – like Darwin’s ‘survival of the fittest’...

  The first time I saw this ad, I swore to myself that this must be some kind of a parody – that this cannot be Rajesh Khanna. I mean how can it be? It sounds like Rajesh Khanna and talks like Rajesh Khanna and the ‘Babumoshai’ drawl seemed unmistakable. But surely this is not Rajesh Khanna. The mind and the heart were for once in complete agreement. Then the niggling man inside which always knows the truth kept on...

Bengalis are a passionate lot. And much of the passion is usually a highly heightened emotional state. Take the case of Pune Warriors in the ongoing IPL-5 as an example. At a time when much of the country is showing genuine fatigue with IPL and perhaps even with the game, or atleast with the surfeit of it, Bengali’s obvious loyalty and emotional closeness to Pune just because of one of ‘their own’ is playing is probably...

Am not a political pundit but thereis one thing that I found heartening about the state elections just concluded. The electorate are now repeatedly remindingthe politicians that they are unimpressed by histrionics and are immuneto the divisive politics of communalism and caste politics. And there isthe Anna effect – corruption is now big factor. Starting with UPA-II andNitish Kumar's triumphal re-election, the voters around the...

In the Sporting universe, yesterday was a day of extremes in a nation usually given to mono-sports mania. Its funny how sometimes, events in a day seems so full of meaning…almost as if the gods are making an emphatic point, almost to the point of a thrusting a finger on our forehead… Cricket in India has been in decline for some time, a decline it brought upon itself by being so popular. Which is why it attracted obscene amount...

Kolkata is always a fascinating case. The muse of poets, revolutionaries and poverty tourists, Kolkata has always been a place where the old French adage of – “The more things change, the more they remain the same” seemed like a way of life. A world-record breaking 30 year long democratic communist rule, Kolkata always seemed tantalizingly and uneasily poised between a illustrious past and a struggling present. Kolkata...

Here is a story of two virals.   Separated by a border, two very different videos went viral in the last two months of 2011. Both shared so much in common and were oh so different   Probably what goes viral depends on the current cultural temper of that country. What it considers as an echo of its voice, however subconscious or sublimal   One viral goes on to become a case study in IIMs and goes into the handbook of aspiring...